Placecast’s Data Management Platform (DMP) unlocks location data to create mobile advertising audiences for better targeting and effectiveness. The mobile DMP can be used as a stand alone service to build data rich audiences, or combined with our mobile Demand Side Platform (DSP) to execute mobile ad campaigns.
Placecast platform is an enterprise-grade, white-label solution, designed and deployed for partners who have large first party data assets and unique privacy, reliability, security and scalability requirements.
The platform is designed to conform to the highest standards with regard to data privacy, security and data ownership, including robust data rights management capabilities and consumer privacy functionality. The data adaptor framework enables flexible syndication of data to other platforms in any format.
Placecast’s Data Management Platform (DMP) cleans, standardizes and de-duplicates location and other data for some of the world's largest enterprises.
For advertisers and enterprises looking to reach their target audiences in the real world, Placecast’s demand side platform (DSP) delivers location-based ad campaigns with unmatched performance. With the right combination of verifiable audience segments, precision geo-targeting with access to a massive POI database, top-tier inventory, dynamic rich media creative, and a robust platform with algorithms to optimize campaigns, Placecast DSP delivers efficient media buys with high performing results.